There’s no doubt the pet community has gravitated to Twitter, but how should they be really using the space? Twitter pawties can be tons of fun, but there’s a business aspect we should all be focusing on. Hear the back story of Twitter and learn how, even in a crowded market, bloggers and businesses can capitalize on social media and how Twitter can be a force to so much more than just “following”. Gain an understanding of how Twitter can help grow the community, your readership, your business and shine a light on cause related activities.