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This schedule is subject to change. All sessions will take place between October 25-27, 2012.
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Saturday, October 27 • 4:00pm - 5:00pm
Workshop: "Social" Email Marketing Strategies

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No matter what you've heard, e-marketing is not dead. In fact, it's alive and kicking. E-mail marketing remains the most effective and profitable way to turn prospects into customers and blog readers into cheerleaders.

Discover how communicating with subscribers via e-mail regularly can help your readers stay engaged, generate increased readership and referrals, and potential advertisers. 

Takeaways:

  1. Learn how to start and build a strong permission-based customer lists
  2. Gain insight on how to drive more "opens" and generate call to actions by creative e-mail strategies.
  3. How to create and send professional-looking e-mail newsletters, e-promotions, and the use of social e-mail tools to drive awareness. 
Speakers
avatar for Collette Taylor

Collette Taylor

Constant Contact
Collette M. Taylor is a Constant Contact Authorized Local Expert & the owner of D&W Solutions Email Marketing, LLC.  Taylor helps new or established businesses and organizations promote themselves and build strong relationships, easily and affordably by utilizing online marketing tools.  She also teaches business owners and non-profit organizations essential strategies... Read More →

Saturday October 27, 2012 4:00pm - 5:00pm EDT
The Westin Buckhead
  TechSmart

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